If you’re looking to diversify your investments beyond the Philippines, one option available through GCash GFunds is the ATRAM Global Consumer Trends Feeder Fund. This fund allows Filipinos to invest in some of the biggest global companies that benefit from evolving consumer habits, such as e-commerce, digital lifestyle, and premium brands.
What is the ATRAM Global Consumer Trends Feeder Fund?
This is a peso-denominated feeder fund managed by ATRAM Trust Corporation. As a feeder fund, it invests at least 90% of its assets into a single target fund — in this case, a global equity fund that focuses on companies aligned with consumer megatrends.
Simply put, when you invest here, you’re indirectly investing in international companies that shape consumer spending patterns worldwide.
Key Features
- Fund Type: Equity Feeder Fund
- Currency: Philippine Peso (PHP)
- Minimum Initial Investment (via GFunds): ₱1,000
- Additional Investments: ₱1,000
- Risk Profile: Aggressive (suitable for investors with high risk tolerance and long-term horizons)
- Objective: Capital appreciation by riding global consumer trends such as e-commerce, digital platforms, premium goods, and lifestyle brands.
What Does the Fund Invest In?
The ATRAM Global Consumer Trends Feeder Fund primarily invests in international companies within industries like:
- E-commerce platforms (online shopping and marketplaces)
- Social media and digital advertising
- Premium and luxury goods
- Food and beverage giants
- Online entertainment and gaming
- Technology-enabled consumer services
These sectors are driven by megatrends such as increasing internet penetration, rising disposable income, and shifting consumer behavior towards digital lifestyles.
Why Invest in This Fund?
Pros:
- Global exposure – Gain access to international companies without needing a foreign brokerage account.
- Strong growth potential – Consumer megatrends are long-term drivers of demand.
- Professional management – Managed by ATRAM with expertise in global investments.
Cons:
- High risk – Being equity-focused, prices can fluctuate significantly.
- Currency risk – Since the target fund is denominated in another currency, exchange rates can impact returns.
- Long-term horizon required – Best for investors who can stay invested for 5 years or more.
How to Invest Through GCash GFunds
- Log in to your GCash app.
- Tap GInvest under GSave or Manage My Money.
- Select GFunds.
- Look for ATRAM Global Consumer Trends Feeder Fund.
- Enter at least ₱1,000 to start investing.
- Confirm your transaction and monitor performance through the app.
Final Thoughts
The ATRAM Global Consumer Trends Feeder Fund is a solid choice for Filipinos who want to tap into the growth of global consumer-driven companies. However, it’s not for everyone — its aggressive risk profile means you should be ready for short-term volatility and focus on long-term potential.
If you’re building a diversified portfolio, this fund can complement your local investments by giving you exposure to worldwide consumer megatrends.